Accelerating its growth in India, the emerging economy, Publicis Groupe has announced the acquisition of Mumbai headquartered Beehive Communication. Publicis is a French advertising and PR giant. Once the buyout is over, Beehive will be re-branded as Publicis Beehive and will operate as a unit within Publicis Worldwide's global network.
Beehive would continue to be run by the founder and CEO Sanjit Shastri, but will now report to Nakul Chopra, CEO of South Asia for Publicis Worldwide. Beehive Communication was founded in 2003, provides creative integrated solutions: reputation management, media, digital, brand activation and research, through its headquarters in Mumbai and offices in Delhi and Bangalore.