Fast moving consumer goods (FMCG) such as toothpastes, soaps, moisturisers and creams are set to cost more as the FMCG companies such as Hindustan Unilever (HUL), Colgate and GSK Consumer raising prices from two-12 per cent to offset the pressure of a volatile rupee.
In the last two months, for HUL, the current round of price rises would be the second one. In July, the company had effected a seven per cent rise in the prices of select products such as Dove and Lakme. While analysts said both rounds were aimed at protecting margins, the pressure to increase prices across the board was mounting, as the rupee fluctuated widely.