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Real Estate | July 10, 2012
#22019

Mumbai builders attract customers with themed homes

In a competitive real estate market, where developers increasingly feel the need to attract the well-travelled global Mumbaikar, residences in the city are becoming unique and innovative.
 
 As mindsets change, home-buyers are no longer impressed simply by facilities such as club-houses , swimming pools or health clubs; their lifestyle aspirations now go far beyond. Buyers often want homes with an international look and feel; residences that help them unwind at the end of long stressful days, and which have that extra edge in the project that provide a little lift to the status, developers say.
 
 According to Ashok Kumar, Principal & MD, Cresa Partners swanky lifestyle options like recreational facilities, huge parking space, extensive landscaping and trendy architectural designs are quintessential in 'modern' homes. With luxury becoming a necessity and people keen to live life king-size, everyone now likes to dwell in aesthetically designed surroundings. So, innovation and unique offerings are becoming the order of the day, he added. 
 
 The trend, however, is not limited to super-luxury projects alone. Global exposure and awareness even among the middle-income group, has forced the developers to come up with new concepts. Themes based on education, nature, health and luxury, among others, are prominent. 
 
 According to an architect to meet the rising aspiration levels, housing complexes must have an aesthetically-crafted design. The conceptualised homes thereby justify the rate the consumer pays for their home, the architect said. 

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