Berggruen Hotels, the parent brand to Keys Hotels, on August 1 launched new upscale hotel brand 'Keys Klub' in the 4 and 5-star categories to service the affluent class of business travelers. The new 'Keys Klub' brand will establish hotels across India; all owned, managed or franchised by Berggruen Hotels. Properties under 'Keys Klub' brand will include 100 and above rooms with room size of 275 sq ft upwards.    

Berggruen Hotels is planning to expand its number of hotels to 75 with an inventory of 6,600 rooms by 2016.    

Sanjay Sethi, Managing Director and CEO, Berggruen Hotels said the firm plans to add at least 2 Keys Klub Hotels into our bouquet every year in our target cities at Pune, Mumbai, NCR, Ahmedabad, Chennai, Jaipur, Kolkata and Hyderabad.    

By 2016, it is expecting combined revenue of Rs 410 crore from the owned and managed hotels. We have kept the luxury space available for future brand expansion. Of the total current portfolio of Keys Hotels, 14 properties are in operations with 6 owned and 8 hotels under management contract with an inventory of over 1,300 rooms, while 21 properties are in various stages of development.