Experts point out that provision of basic infrastructure like electricity, quality road etc boosts consumption demand in the rural areas. In other words, experts argue that lack of sufficient infrastructure is reducing demand for consumer durable goods in rural areas.

According to a study by ratings agency Crisil, the loss of potential demand owing to poor access to electricity in rural India is significant; nearly 12 million additional rural households in Uttar Pradesh and 4 million more in rural Bihar would have owned electric fans by 2009-10 had there been better access to electricity, the study shows.

In order to raise the quality of life of India's rural populace, along with improvement in health and education facilities, experts want government to provide better infrastructure.

Further, they point out that better infrastructure would help reduce regional disparities within rural India in terms of spending patterns (even as incomes are rising steadily in line with economic growth). This is especially true in India's relatively poorer states as, experts point out.

Sufficient, good quality infrastructure contributes positively to economic growth by reducing costs and raising productivity of industries.

Access to basic infrastructure is, however, equally important to ensure that rural population also enjoys the fruits of higher incomes as much as those in the urban areas.