T Udayakumar, Managing Director of Landmark Constructions has stated that the company evolved into diversified projects catering to varied market segments from affordable housing to luxury projects. It is positioning itself as a one-stop destination for residential projects in Chennai. The company is looking at private equity funding to expand its project pipeline and has tied up for funds with leading investors.    

At a time when most developers are looking at projects in multiple cities, Landmark’s strength is being in one city, focused on ideal locations depending on the buyers’ budget. It targets city-centric, near-suburbs and well developed areas for its project, a strategy it has adopted since its inception in 1999, he added.    

The Chennai-focused developer has segmented its housing units between Rs 18-40 lakh in locations like Chromepet and Tambaram; Rs 16-32 lakh in Poonamallee; and Rs 20-60 lakh in Sholinganallur.  Landmark Constructions looks at the first peripheral circle around the city – Porur, Sholinganallur… and areas that are set to develop in the immediate future, he said.