Leading Indian franchise JSM Corporation that runs US food & beverages chains such as Hard Rock Cafe and California Pizza Kitchen - will launch Japan's popular restaurant chain, Inakaya, in India. The 40-year-old Inakaya serves traditional Japanese grilled food. The first Inakaya restaurant was opened in Tokyo in 1970 as an outlet with traditional robata-yaki features (ingredients grilled in front of guests). JSM Corporation, founded by Jay Singh and Sanjay Mahtani in 2004, has brought international restutrant brands such as Hard Rock Cafe to the country.
Jay Singh, Co-founder and Executive Director, JSM Corp said that the company will open its first Inakaya restaurant by the end of this year. JSM, founded by Singh with Sanjay Mahtani, an amateur chef, in 2004, has brought international properties such as Hard Rock Cafe, California Pizza Kitchen, Trader Vic's, Trader Vic's Mai Tai Lounge to India, apart from opening two restaurants, Shiro and +91.
The group has also recently brought the largest American yogurt brand - Pinkberry - to India with the opening of yogurt bars, a new concept in the country.
The menu at the Shiro restaurant chain offers a mix of Korean, Vietnamese, Japanese and Thai cuisines.
It portfolio would be a mix of Asian, US and European cuisines. Apart from Inakaya, JSM would bring a couple of other international restaurant chains to India this year.